If you’re thinking you are interested in the world of the blogging, but are looking for an effective way to begin, read on.
We put together this step-by-step, comprehensive how-to for new bloggers, taken directly from our Blog Smart Project, which is interactive content available in our writing tool TheRightMargin. It is a demonstration of the power of having a contextual interactive guide right alongside where you write. Currently, in TheRightMargin, there are “smart projects” for Blog, Novel, Short Story, Expository Essay, Letter to Congress, and more on the way.
Looking at a Milestone and Tasks
Milestone 1: Plan your blog post
Decide what topics I want to blog about
Decide what kind of post this is
Decide what date I want to publish this post
Milestone 2: Write my post
Decide how long my post will be
- blog formatting
- using headings and sub-headings
- bolded terms
- bulleted and numbered lists
- and even, when warranted, a short table of contents at the beginning of the post.
Consider the elements of the post’s structure
Zero anchor text : (e.g. ‘click here’)It carries no significant link value and thus it is highly recommended to avoid phrases like this.
‘’Naked’’ URLs : These are the bare links where you are directing the user, rather than contextualized within a small snippet of copy (e.g. ‘https://myblog/posts/editing/january’ instead of connecting the link to ‘my posts from January’)
Milestone 3: Rough draft done
- 300 words done
- 600 words done
- 900 words done
- Rough Draft written. Congratulations! Take a break before you do a reread.
- Take a small break. Do something nice for yourself as a reward for writing an awesome blog post!
- Do a first pass revision. Tip: More than proofreading or spelling, are you getting your message across? Are you using those topic keywords a lot? Is it engaging?
Milestone 4: Set up my post in a blog platform
Export work into blog platform
Decide what my post’s title and URL will be
Decide how to present the author of the post
Decide the best category for my blog
Decide what my tags are
Tags are a more specific distillation of your post’s content. Similar to categories, take care not to add new tags to each post, but to use it as another focusing mechanism for helping users find sub themes or topics within your content.
Milestone 5: Add Images
Find images to use for my post
Write down alt tags and captions
Milestone 6: SEO check
Have I done a good job to optimize my post for search engines?
Milestone 7: Proofread and edit my post
Spell check my post
Be sure to double-check your post for any spelling errors the editor has highlighted.
Share my post with a reader
Read my post aloud
It might sound silly, but sometimes you can’t see the errors in your writing until you can hear them. Take a few minutes and read your post out loud. Go slowly, and be sure to mark not only those errors you find, but also problems with syntax, diction and word choice your reading reveals.
Consider a third-party proofing tool
Milestone 8: Publish and promote my post!
Publish my post!
Promote my post
Milestone 9: Measure my post’s performance
What statistics does your blog platform give you?
Do a retrospective
What went well?
Milestone 10: Finish this blog smart project
Celebrate and treat myself!
Sign up for free to try this Blog Smart Project for yourself!
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