In the first part of this two-part series, we took a look at some of the ‘basic mechanics’ of indie publishing, in terms of best practices. In this post, we’ll look at the end game for publishers—the best practices for getting your book in front of readers.
Once you have your manuscript edited, laid out nicely, and accompanied by an amazing cover with a brilliant book description, it’s time to face the world.
Distribution can be tricky for indie authors, if only because there are so many options available. And there are questions:
- Should I go wide (target distribution to multiple retailers) or stay exclusive (stick with a single retailer)?
- Should I use an aggregate distributor to reach multiple eBook retailers, or should I go direct to each vendor?